The term Influencer is very popular nowadays. An influencer is someone who can influence a particular group. Such people can be anyone. Whether he or she is a famous face appearing on TV, Or an actor or actress appearing in films. Or even those who have thousands of followers on social media. And if The Same Person Does some marketing of any product is called influencer marketing.

In fact, Influencers can be anyone, they are the people who can influence groups of people according to their own. By the way, the word Influencer is directly linked to those who have millions of followers on social media. Those who are very popular in social media and who can impress their followers with their actions through their social media platforms. And be able to influence them with their thoughts.

If you also want, you can take the help of these Influencers for the promotion of your brand or product.

So that there can be a good increase in your business. With the help of these, you can easily reach your customers. And you can easily Promote your product or service to them.

How many types of Influencer are there?

If seen technically, Influencer can be divided into 5 parts.

(1) Mega –

Person Who has more than 1 million followers on his or her social media. And their influence is immense on their followers. They can influence a large number of followers at once.

(2) Macro –

They also have 500k to 1 million (10 lakh) followers in social media. And their influence is also very high on their followers. They can also influence a large number of followers at once.

(3) Mid-Tier –

Persons who have 50k to 500k followers in their social media comes under this category. And they also have a lot of influence on their followers. They can also influence a large number of followers at once. There are a lot of such Influencers who have up to 500k followers in Social Media.

(4) Micro –

Persons who have 10k to 50k followers in their social media comes under this category. By the way, their effect is not that much on their followers, Like the Influencer mentioned in the above sections.

(5) Nano –

They come last in this sequence, the number of followers in their social media ranges from 1 thousand to 10 thousand. And their effect is also very less on their followers.

Apart from all these, Social Media Influencer is divided in many ways such as Fashion Influencer, Tech Influencer, Social etc.

How influencers work ?

Most of the Influencers work according to the reach of their Social Media Audience or Followers. And the promotion done by them and the amount taken is also based on the number of their followers and interaction.

Some Influencers decide according to their Audience what kind of products or services they want to promote. Suppose there is a Fashion Influencer, then he will give priority to only those products and services which are related to the fashion industry. And industries also give priority to those Influencers whose profile matches with their product and service.

Example –

Let’s understand it with an example, suppose you have started a fashion company and you make jeans and also market it. Now you will take the services of a Fashion Influencer for the promotion of your jeans which will be best for your brand. Similarly, Fashion Influencers would also like to work for a company in their segment that is associated with the fashion industry.

Fee charged by Influencer –

Now let’s talk about the fees charged by them. It depends on the reach of their audience. And also by how many people see or like and share each post they make. The higher this number, the higher the fees charged by the Influencer.

The fees charged by any Influencer also depends on how many days you or any company want to promote their product or service.

By the way, nowadays most of the Influencers take their fees according to the number of posts they make. The higher the number of posts, the higher their fee will be.

So there is no fixed limit that how much fee will be taken or given, this amount can be anything from 20 thousand to 10 lakh rupees or many times more than this.

What is Influencer Marketing?

Like you just read how brands and companies promote their products or services with influencers. And Influencers are also ready to work together with any good Brands.

Whenever in this way an influencer and a company work together and promote any product or service through their social media page, as much as possible. Then it is called Influencer Marketing.

Ref – Wikipedia

Influencer Marketing Industry –

Nowadays, almost every small and big business uses social media for marketing their product or service. And for this they use Influencer Marketing. And for this reason, the Influencer Marketing industry has reached around $16.4 billion. (ref- https://influencermarketinghub.com/influencer-marketing/#toc-1 )

Beware of Fake Influencer –

In such a situation, many challenges have also come to the fore. The biggest of which is the trap of fake Influencer. These are the people who claim to be big Influencers in social media. Whereas in reality these people buy the followers present on their profile with the help of money. So that by telling themselves very famous, they make small business their victim.

Reports –

According to a report, today their number on social media ranges from 24 to 36%. And 70 to 90% of the number of followers seen in their accounts are fake. Even in the posts made by them, likes and comments are also bought. By Looking on big numbers of the fake influencer small businesses get trapped in their trap considering it as real.

How to recognize Fake Influencer?

By the way, it is not too difficult to identify them. For this you have to take care of some small things like –

(1) See the activity of influencer –

First of all, see their activity in their social media pages or profiles. Most of the Real Influencer are very active in their page or profile, the posts made by them are also regular.

(2) See The Engagement –

Suppose an Influencer has 50 thousand followers in his profile, but the number of likes and comments and shares in his post is only 500 to 1000, so it’s better stay away from them, they can be Fake Influencer. And also see that those who are liking and commenting on their posts are themselves original profiles or not?

Because most of  their followers can be Fake which were brought with the help of money. Profiles of such people are often with strange names and 0 followers and no images.

(3) Research is very crucial in Influencer Marketing –

Before contacting anyone for the promotion of your brand, contact them only after doing a good research about them, you can also investigate the history of such promotions done by them in the past so that you will be able to take a better decision.

(4) Take advice from experts or professionals for influencer marketing –

For this, you can also take the help of an expert or professional agency, who can get you in touch with Real Influencers.

Conclusion –

In this post, we have come to know what is an Influencer? Also about Influencer Meaning and what is Influencer Marketing? How Influencers work, the way they work and the fees charged by them, types of Influencers, and how to avoid Fake Influencers.

And also know how we can grow our business with the help of these Influencers. So that you can earn your name in the world of Entrepreneurship.

read this in Hindi

Influencer इन्फ़्लुएंसर क्या होता है? Influencer Meaning In Hindi 2024